Listing Content Optimization
Amazon’s large catalog is one of its biggest benefits for both buyers and sellers. With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results.
Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a boost so that your products are seen by the right customers. SEO isn’t just for Google searches anymore. The truth is, SEO is an underutilized tactic when it comes to positioning products on Amazon. People search Amazon because they’re ready to buy something. Use this to your advantage by combining customers’ readiness to buy with an SEO strategy.
We’ve taken the keyword principles people use on sites like Google and rejigged them to apply to Amazon. By finding the right keywords and using them in your product descriptions, you have a leg up over the competition and have a better chance of improving your sales, So if you want to give your listing the boost it deserves, what are you waiting for?